//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bettman, James R."
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Armut
3
Personality psychology
3
Persönlichkeitspsychologie
3
Poverty
3
Theorie
3
Theory
3
Business ethics
2
Consumers
2
Emotion
2
Ethics
2
Ethik
2
Private consumption
2
Privater Konsum
2
Unternehmensethik
2
Verbraucher
2
Welt
2
World
2
Advertising effects
1
Aesthetics
1
Armutsbekämpfung
1
Brand communication
1
Celebrity endorsement
1
Celebrity-Werbung
1
Classification
1
Cognition
1
Communication media
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural sociology
1
Decision
1
Decision theory
1
Deutschland
1
Emotional branding
1
Emotionale Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
39
Aufsatz in Zeitschrift
39
Book section
22
Collection of articles of several authors
10
Sammelwerk
10
Collection of articles written by one author
8
Sammlung
8
Reprint
4
Arbeitspapier
1
Graue Literatur
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
18
German
4
Author
All
Bettman, James R.
Hill, Ronald Paul
Langner, Tobias
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
more ...
less ...
Published in...
All
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Business ethics and strategy ; Vol. 2
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Handbook of research on marketing and corporate social responsibility
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Macromarketing - a global focus ; Vol. 2
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Product and market development for subsistence marketplaces
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
The SAGE handbook of social marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Impoverished consumers : what we know, what we don't know, and what we should do
Hill, Ronald Paul
- In:
The Routledge companion to consumer behavior
,
(pp. 459-470)
.
2020
Persistent link: https://www.econbiz.de/10012316201
Saved in:
3
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
4
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
5
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
6
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
7
Transnational business and their mandate to serve consumers
Hill, Ronald Paul
;
Martin, Kelly D.
-
2013
Persistent link: https://www.econbiz.de/10009792202
Saved in:
8
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
9
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
Saved in:
10
Improverished consumers and social marketing
Hill, Ronald Paul
- In:
The SAGE handbook of social marketing
,
(pp. 319-329)
.
2011
Persistent link: https://www.econbiz.de/10009380551
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->