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~person:"Biedenbach, Thomas"
~person:"Blankenberg, Nina"
~person:"Bruhn, Manfred"
~person:"Hanisch, Stephan"
~subject:"Brand management"
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Search: subject_exact:"Brand behaviour"
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Brand management
Internal branding
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Interne Markenführung
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Biedenbach, Thomas
Blankenberg, Nina
Bruhn, Manfred
Hanisch, Stephan
Burmann, Christoph
3
Jentschke, Mirjam
2
Rößler, Ayla
2
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Internal branding : relevance, management and challenges
Piehler, Rico
;
Hanisch, Stephan
;
Burmann, Christoph
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10010494838
Saved in:
4
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
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