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~person:"Biedenbach, Thomas"
~person:"Blankenberg, Nina"
~person:"Bruhn, Manfred"
~subject:"Brand management"
~subject:"Schweiz"
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Brand management
Schweiz
Internal branding
4
Interne Markenführung
4
Markenführung
3
Arbeitskräfte
2
Brand image
2
Markenimage
2
Workforce
2
Austauschtheorie
1
Beziehungsmarketing
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Consumer behaviour
1
Coping strategy
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HR marketing
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Internal brand equity
1
Internal communication
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International marketing
1
Internationales Marketing
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Konsumentenverhalten
1
Measurement
1
Messung
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Personality psychology
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Personalmarketing
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Quality of external communications
1
Relationship marketing
1
Resilience
1
Retail trade
1
Retailing
1
SST
1
Selbstbedienung
1
Self-service
1
Social exchange theory
1
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1
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Biedenbach, Thomas
Blankenberg, Nina
Bruhn, Manfred
Burmann, Christoph
3
Batt, Verena
2
Holzer, Matthias
2
Jentschke, Mirjam
2
Rößler, Ayla
2
Abratt, Russell
1
Afshardoost, Mona
1
Aurand, Timothy W.
1
Bartsch, Silke
1
Bendixen, Michael
1
Biedenbach, Galina
1
Binu Raj, Asha
1
Bodderas, Mareike
1
Bosslet, Ronja
1
Bowden, Jana
1
Buckley, Ed
1
Buff, Cheryl L.
1
Cachelin, Joe͏̈l Luc
1
Chapleo, Chris
1
Clark, Paul
1
Devasagayam, P. Raj
1
Du Preez, Rose
1
Engel, Jan-Christian
1
Eshaghi, Mohammad Sadegh
1
Fantapié Altobelli, Claudia
1
Fichtel, Sina
1
Gulzar, Muhammad Awais
1
Hanisch, Stephan
1
Hesse, Andreas
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Ind, Nicholas
1
Judson, Kimberly M.
1
Kaltum, Umi
1
Keller, Kevin Lane
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Khanyapuss Punjaisri
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Der Einfluss des Sponsoring auf das Markenverhalten von Mitarbeitenden
Bruhn, Manfred
;
Batt, Verena
;
Holzer, Matthias
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10010126383
Saved in:
4
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
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