//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
~subject:"Airline"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Airline
Data Mining
Konsumentenverhalten
Viral marketing
18
Virales Marketing
18
Internet marketing
13
Online-Marketing
13
Consumer behaviour
12
Social Web
10
Social web
10
Online reviews
8
Online retailing
5
Online-Handel
5
Advertising effects
3
Data mining
3
Eye-tracking
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Dienstleistungsqualität
2
Perceived usefulness
2
Perception
2
Personalisierung
2
Personalization
2
Service quality
2
Social media
2
Social relations
2
Soziale Beziehungen
2
Valence
2
Wahrnehmung
2
Werbung
2
eWOM
2
electronic word of mouth
2
Advertising value
1
Attention
1
Banner advertising
1
Behavioral intentions
1
Bewertung
1
Cause-Related Marketing
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Bigné Alcañiz, J. Enrique
Dens, Nathalie
Filieri, Raffaele
15
Law, Chun Hung Roberts
12
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Jayawardhena, Chanaka
8
Kim, Jong Min
8
Moro, Sérgio
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
De Angelis, Matteo
7
Duan, Wenjing
7
East, Robert
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mattila, Anna S.
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Datta, Biplab
6
Han, Heesup
6
Hanks, Lydia
6
Hennig-Thurau, Thorsten
6
Liu, Hongfei
6
Rita, Paulo
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of service management
1
Psychology & marketing
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
5
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
6
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
7
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
8
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
9
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
10
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->