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~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Viral marketing"
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Data Mining
Konsumentenverhalten
Viral marketing
18
Virales Marketing
18
Internet marketing
13
Online-Marketing
13
Consumer behaviour
12
Social Web
10
Social web
10
Online reviews
8
Online retailing
5
Online-Handel
5
Advertising effects
3
Data mining
3
Eye-tracking
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Dienstleistungsqualität
2
Perceived usefulness
2
Perception
2
Personalisierung
2
Personalization
2
Service quality
2
Social media
2
Social relations
2
Soziale Beziehungen
2
Valence
2
Wahrnehmung
2
Werbung
2
eWOM
2
electronic word of mouth
2
Advertising value
1
Airline
1
Attention
1
Banner advertising
1
Behavioral intentions
1
Bewertung
1
Cause-Related Marketing
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Bigné Alcañiz, J. Enrique
Dens, Nathalie
Filieri, Raffaele
14
Law, Chun Hung Roberts
11
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Bilgihan, Anil
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
Duan, Wenjing
7
East, Robert
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mariani, Marcello M.
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Ranaweera, Chatura
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Datta, Biplab
6
De Angelis, Matteo
6
Han, Heesup
6
Hennig-Thurau, Thorsten
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
Basu, Rituparna
5
Benkenstein, Martin
5
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Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of service management
1
Psychology & marketing
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ECONIS (ZBW)
14
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
4
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
5
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
6
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
7
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
8
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
9
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
10
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
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