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~person:"Bigné Alcañiz, J. Enrique"
~person:"Ranaweera, Chatura"
~subject:"Data Mining"
~subject:"Handelsmarke"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Viral marketing"
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Data Mining
Handelsmarke
Konsumentenverhalten
Viral marketing
18
Virales Marketing
18
Consumer behaviour
13
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
Social relations
5
Soziale Beziehungen
5
Online reviews
4
Word of mouth
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social network
3
Soziales Netzwerk
3
Advertising effects
2
Beziehungsmarketing
2
Dienstleistungsqualität
2
Eye-tracking
2
Perception
2
Relationship marketing
2
Service quality
2
Social ties
2
Wahrnehmung
2
Werbewirkung
2
Advertising
1
Advertising value
1
Airline
1
Ambivalence
1
Attention
1
B-to-B-Marketing
1
Beschwerdemanagement
1
Bundling strategy
1
Business network
1
Business networks
1
Business-to-business (B2B)
1
Business-to-business marketing
1
Cause-Related Marketing
1
Cause-related marketing
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Bigné Alcañiz, J. Enrique
Ranaweera, Chatura
Filieri, Raffaele
15
Law, Chun Hung Roberts
12
Balaji, M. S.
10
Loureiro, Sandra Maria Correia
10
Mayzlin, Dina
10
Berger, Jonah
9
Dwivedi, Yogesh Kumar
9
Mariani, Marcello M.
9
Bilgihan, Anil
8
Dens, Nathalie
8
Jayawardhena, Chanaka
8
Kim, Jong Min
8
Pelsmacker, Patrick de
8
Usman, Osly
8
Yin, Dezhi
8
Akram, Umair
7
De Angelis, Matteo
7
Duan, Wenjing
7
East, Robert
7
Karjaluoto, Heikki
7
Li, Hengyun
7
Mattila, Anna S.
7
Moro, Sérgio
7
Pavlou, Paul A.
7
Verma, Sanjeev
7
Wu, Luorong
7
Zhang, Han
7
Augusto, Mário Gomes
6
Datta, Biplab
6
Han, Heesup
6
Hanks, Lydia
6
Hennig-Thurau, Thorsten
6
Liu, Hongfei
6
Romaniuk, Jenni
6
Roy, Gobinda
6
Wallace, Elaine
6
Zhang, Lu
6
Zhang, Zili
6
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Journal of business research : JBR
4
Business research quarterly : BRQ
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of electronic commerce research : JECR
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
13
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1
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
2
Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
146
(
2022
),
pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
Saved in:
3
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
4
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
5
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
6
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
7
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
8
Dynamic trends in online product ratings : a diagnostic utility explanation
Wang, Fang
;
Menon, Kalyani
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
87
(
2018
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011866549
Saved in:
9
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
10
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
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