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~person:"Bijmolt, Tammo H. A."
~person:"Ratchford, Brian Thomas"
~type_genre:"Article in journal"
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Bijmolt, Tammo H. A.
Ratchford, Brian Thomas
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Source
All
ECONIS (ZBW)
11
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1
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
Saved in:
4
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
5
How the explosion of customer data has redefined interactive marketing
Moe, Wendy W.
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011873124
Saved in:
6
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Saved in:
7
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
8
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
9
Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv
;
Janakiraman, Ramkumar
;
Kalyanam, Kirthi
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
Saved in:
10
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Saved in:
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