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~person:"Bilgihan, Anil"
~person:"Eisend, Martin"
~person:"Karlan, Dean"
~subject:"Markenimage"
~subject:"Meta-Analyse"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Markenimage
Meta-Analyse
Psychology of advertising
Relationship marketing
Advertising
38
Werbung
37
Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
22
Werbewirkung
22
Internet marketing
15
Online-Marketing
15
Meta-analysis
9
Social Web
8
Social web
8
Gender
7
Geschlecht
7
Humor
7
Brand image
6
Brand management
6
Markenführung
6
Werbepsychologie
6
Beziehungsmarketing
5
Viral marketing
5
Virales Marketing
5
Ethnic group
4
Ethnische Gruppe
4
Experiment
4
Market research
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Marktforschung
4
Online retailing
4
Online-Handel
4
Website
4
advertising
4
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3
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3
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3
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23
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Bilgihan, Anil
Eisend, Martin
Karlan, Dean
Gierl, Heribert
13
Harrigan, Paul
11
Pelsmacker, Patrick de
11
Diamantopoulos, Adamantios
10
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
Dens, Nathalie
7
Guzman, Francisco
7
Hollebeek, Linda D.
7
Johnson, Lester W.
7
Ko, Eunju
7
Kumar, V.
7
Taylor, Charles Raymond
7
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Grewal, Dhruv
6
Karjaluoto, Heikki
6
Matthes, Jörg
6
Oh, Han-Mo
6
Rather, Raouf Ahmad
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Septianto, Felix
6
Sreejesh, S.
6
Thaichon, Park
6
Torres, Ivonne M.
6
Tsiotsou, Rodoula H.
6
Verlegh, Peeter
6
Völckner, Franziska
6
Weaven, Scott
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Bijmolt, Tammo H. A.
5
Chan, Kara
5
Chatterjee, Sheshadri
5
Cheung, Man Lai
5
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of quality and service sciences
1
International journal of services, economics and management
1
Journal of advertising research
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of vacation marketing
1
The quarterly journal of economics
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
23
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1
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
4
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
7
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
8
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
9
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
10
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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