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~person:"Bilgihan, Anil"
~person:"Peres, Renana"
~person:"Walsh, Gianfranco"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Referral marketing"
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Soziales Netzwerk
Viral marketing
26
Virales Marketing
26
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
10
Social web
10
Customer satisfaction
6
Kundenzufriedenheit
6
Internet marketing
5
Online-Marketing
5
Brand
4
Brand image
4
Brand management
4
Markenartikel
4
Markenführung
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Markenimage
4
Social network
4
Beziehungsmarketing
3
Confidence
3
Customer value
3
Data Mining
3
Data mining
3
Kundenwert
3
New product development
3
Produktentwicklung
3
Relationship marketing
3
Vertrauen
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word of mouth
3
Advertising
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Agent-based modeling
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Agentenbasierte Modellierung
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Deutschland
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Germany
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Bilgihan, Anil
Peres, Renana
Walsh, Gianfranco
Van Den Bulte, Christophe
6
Atayev, Atabek
3
Buttle, Francis A.
3
Campbell, Arthur
3
Groeger, Lars
3
Libai, Barak
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Aggarwal, Rohit
2
Ajorlou, Amir
2
Ameri, Mina
2
Aral, Sinan
2
Backaler, Joel
2
Bucklin, Randolph E.
2
Dennhardt, Severin
2
Fang, Xiao
2
Ferreira, Pedro
2
Honka, Elisabeth
2
Iyengar, Radha
2
Jadbabaie, Ali
2
Janssen, Maarten C. W.
2
Kakhbod, Ali
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Nobre, Helena
2
Nusair, Khaldoon
2
Packard, Grant
2
Park, Yoon-Joo
2
Raghupathi, Viju
2
Ranaweera, Chatura
2
Sarmento, Eduardo Moraes
2
Shankman, Peter
2
Sheng, Olivia R. Liu
2
Sullivan, Nicholas
2
Tang, Kwei
2
Trusov, Michael
2
Valente, Thomas W.
2
Walker, Dylan
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Journal of marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
2
The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.
;
Bilgihan, Anil
;
Kageyama, Yoshimasa
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
Saved in:
3
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
4
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
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