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~person:"Bilro, Ricardo Godinho"
~person:"Ko, Eunju"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
USA
Brand management
31
Markenführung
31
Consumer behaviour
28
Konsumentenverhalten
28
Luxury goods
15
Luxusgüter
15
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
13
Brand image
13
Markenimage
13
Relationship marketing
13
Brand
12
Markenartikel
12
Fashion
10
Mode
10
Social Web
10
Marketing management
7
Marketingmanagement
7
Advertising effects
6
Customer value
6
Kundenwert
6
Werbewirkung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Advertising
4
Customer integration
4
Kundenintegration
4
Luxury brand
4
Werbung
4
Customer equity
3
Viral marketing
3
Virales Marketing
3
user-generated content
3
Conspicuous consumption
2
Customer engagement
2
Digital marketing
2
Digitalisierung
2
Digitization
2
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Aufsatz in Zeitschrift
Working Paper
Article in journal
10
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English
10
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Bilro, Ricardo Godinho
Ko, Eunju
Loureiro, Sandra Maria Correia
12
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
Christodoulides, George
7
Ganapati, Sharat
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Shapiro, Joseph S.
7
Walker, Reed
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bennett, Gregg
5
Burmann, Christoph
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Guzman, Francisco
5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
5
Ko, Yong Jae
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Novy, Dennis
5
Pitt, Leyland F.
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Santoro, Emiliano
5
Schivinski, Bruno
5
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Published in...
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Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
10
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
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