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~person:"Binckebanck, Lars"
~person:"Brylla, Konrad"
~person:"Disselkamp, Marcus A. W."
~person:"Ind, Nicholas"
~type:"article"
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Brand management
32
Markenführung
32
Corporate Social Responsibility
8
Corporate social responsibility
8
B-to-B-Marketing
6
Brand
6
Brand architecture
6
Business-to-business marketing
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Markenarchitektur
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Markenartikel
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Co-creation
5
Customer integration
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Lieferantenmanagement
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Binckebanck, Lars
Brylla, Konrad
Disselkamp, Marcus A. W.
Ind, Nicholas
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
35
Balmer, John M. T.
30
Phau, Ian
30
De Chernatony, Leslie
26
Ko, Eunju
26
Bruhn, Manfred
25
Gupta, Suraksha
25
Guzman, Francisco
25
Christodoulides, George
24
Foroudi, Pantea
24
Han, Heesup
24
Veloutsou, Cleopatra
24
Diamantopoulos, Adamantios
23
Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
18
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The journal of brand management : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brands with a conscience : how to build a successful and responsible brand
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
California management review
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate brand and corporate reputation
1
Corporate creativity : developing an innovative organization
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innovative Markenführung und -implementierung
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of euromarketing
1
Nachhaltigkeit in kleinen und mittleren Unternehmen
1
Sustainable Marketing Management : Grundlagen und Cases
1
The definitive book of branding
1
The journal of asset management
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
5
Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung
Binckebanck, Lars
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 355-398)
.
2020
Persistent link: https://www.econbiz.de/10012254039
Saved in:
6
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
7
The gift of co-creation : what motivates customers to participate
Ind, Nicholas
;
Coates, Nick
;
Lerman, Katrina
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
Saved in:
8
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
9
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
10
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
Advances in corporate branding
,
(pp. 148-174)
.
2017
Persistent link: https://www.econbiz.de/10011585002
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