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~person:"Binckebanck, Lars"
~person:"Brylla, Konrad"
~person:"Disselkamp, Marcus A. W."
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Binckebanck, Lars
Brylla, Konrad
Disselkamp, Marcus A. W.
Melewar, T. C.
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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ECONIS (ZBW)
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Glaubwürdige CSR-Kommunikation durch durch eine identitätsbasierte CSR-Markenführung : Forschungsstand und konzeptionelles Modell
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Umweltwirtschaftsforum : uwf ; die …
19
(
2011
)
3/4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009511463
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2
Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
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3
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
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