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~person:"Binder, Jochen"
~person:"Karray, Salma"
~type_genre:"Aufsatz im Buch"
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Binder, Jochen
Karray, Salma
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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2
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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3
Profitables Channel Management : Anforderungen für die erfolgreiche Einführung und das Management neuer Vertriebswege
Schlögel, Marcus
;
Binder, Jochen
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 177-195)
.
2011
Persistent link: https://www.econbiz.de/10008747974
Saved in:
4
Multi-Channel Management im CRM
Schögel, Marcus
;
Binder, Jochen
;
Schmidt, Inga
;
Sauer, …
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 559-597)
.
2011
Persistent link: https://www.econbiz.de/10008858196
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