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~person:"Biscaia, Rui"
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Search: subject:"Brand"
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Brand management
9
Markenführung
9
Sportmarketing
9
Sports marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Football
4
Fußball
4
Professional sports
4
Profisport
4
Beziehungsmarketing
3
Relationship marketing
3
Sponsoring
3
Sponsorship
3
Sport
3
Sports
3
Arbeitsgruppe
2
Athletes
2
Brand
2
Markenartikel
2
Sport organization
2
Sportler
2
Sportorganisation
2
Team
2
brand
2
branding
2
consumer behavior
2
Bibliometrics
1
Bibliometrie
1
Brand equity
1
COVID19
1
Club theory
1
Clubtheorie
1
Europa
1
Europe
1
Fan club membership
1
Fans
1
Individuals
1
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English
10
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Biscaia, Rui
Burmann, Christoph
159
Esch, Franz-Rudolf
158
Baumgarth, Carsten
101
Huber, Frank
94
Melewar, T. C.
84
Keller, Kevin Lane
76
Sattler, Henrik
74
Meffert, Heribert
72
Tomczak, Torsten
69
Bauer, Hans H.
68
Bruhn, Manfred
65
De Chernatony, Leslie
61
Ahlert, Dieter
58
Balmer, John M. T.
56
Phau, Ian
53
Wiedmann, Klaus-Peter
51
Merrilees, Bill
50
Romaniuk, Jenni
48
Loureiro, Sandra Maria Correia
47
Völckner, Franziska
46
Herrmann, Andreas
45
Bang, Nguyen
43
Fournier, Susan
42
Ko, Eunju
42
Schmidt, Holger J.
42
Kernstock, Joachim
40
Rajagopal
40
Strebinger, Andreas
40
Dawes, John
39
Foroudi, Pantea
39
Ind, Nicholas
38
Dubé, Jean-Pierre
37
Gupta, Suraksha
37
Bronnenberg, Bart J.
36
Gierl, Heribert
36
Han, Heesup
36
Parguel, Béatrice
35
Pelsmacker, Patrick de
34
Diamantopoulos, Adamantios
33
Langner, Tobias
33
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Sport management review
1
Source
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ECONIS (ZBW)
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1
Advancing understanding of individual-level
brand
management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
3
The role of self-
brand
connection on the relationship between athlete
brand
image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
4
Remapping the sport brandscape : a structured review and future direction for sport
brand
research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
5
A conceptual framework to understand the creation of athlete
brand
and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
6
A model bridging team
brand
experience and sponsorship
brand
experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
7
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
8
We are in this together : sport
brand
involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
9
Investigating the role of fan club membership on perceptions of team
brand
equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
10
Spectator-based
brand
equity in professional soccer
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10009740046
Saved in:
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