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~person:"Blythe, Jim"
~person:"Brown, Elspeth H."
~person:"Hamrefors, Sven"
~person:"Koppetsch, Cornelia"
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Blythe, Jim
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Inside marketing : practices, ideologies, devices
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Journal of communication management : an international journal
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Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1
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The journal of brand management : an international journal
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Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
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2
Communicative leadership
Hamrefors, Sven
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10003979119
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3
Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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4
Kreativsein als Subjektideal und Lebensentwurf : zum Wandel beruflicher Integration im neuen Kapitalismus - das Beispiel der Werbeberufe
Koppetsch, Cornelia
-
2006
Persistent link: https://www.econbiz.de/10003398869
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