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~person:"Bodenstein, Gerhard"
~person:"Grönroos, Christian"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketingpolitik"
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Marketing
9
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
4
Deutschland
4
Germany
4
Relationship marketing
4
Advertising planning
2
Consumer goods marketing
2
Environmental management
2
Konsumgütermarketing
2
Marketing theory
2
Marketingtheorie
2
Quality management
2
Qualitätsmanagement
2
Theorie
2
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2
Umweltmanagement
2
Werbeplanung
2
00.09.1996
1
28.09.1998
1
Absatz
1
Asymmetric information
1
Asymmetrische Information
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Brand
1
Bund für Umwelt und Naturschutz Deutschland
1
Communication
1
Consumer behaviour
1
Dienstleistung
1
Distribution channel
1
Einzelhandel
1
Environmental consciousness
1
Environmental organization
1
Industrial goods
1
Industrie
1
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1
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1
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Arbeitspapier
Aufsatz im Buch
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8
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8
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7
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7
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7
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7
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4
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3
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2
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2
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8
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6
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Bodenstein, Gerhard
Grönroos, Christian
Meffert, Heribert
31
Bruhn, Manfred
26
Fritz, Wolfgang
24
Homburg, Christian
24
Wiedmann, Klaus-Peter
22
Bauer, Hans H.
19
Kirchgeorg, Manfred
19
Franses, Philip Hans
18
Esch, Franz-Rudolf
17
Spiller, Achim
16
Kotler, Philip
12
Eagle, Lynne C.
11
Belz, Christian
10
Diller, Hermann
10
Raffée, Hans
10
Zanger, Cornelia
10
Adeola, Ogechi
9
Ahlert, Dieter
9
Berndt, Ralph
9
Kleinaltenkamp, Michael
9
Köhler, Richard
9
Marinov, Marin A.
9
Pepels, Werner
9
Trommsdorff, Volker
9
Burmann, Christoph
8
Cova, Bernard
8
Hanssens, Dominique M.
8
Keller, Kevin Lane
8
Paap, Richard
8
Ratten, Vanessa
8
Simon, Hermann
8
Smith, N. Craig
8
Stauss, Bernd
8
Albers, Sönke
7
Baumgarth, Carsten
7
Carpenter, Gregory S.
7
Chandon, Pierre
7
Enke, Margit
7
Fok, Dennis
7
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Marketing-Trendshop <1996, Duisburg>
1
Svenska Handelshögskolan <Helsinki>
1
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
4
Meddelanden från Svenska Handelshögskolan
3
Dokumentation / Marketing-Trendshop '96
1
History of marketing thought ; Volume 3
1
Innovation zwischen Ökonomie und Ökologie
1
Major theoretical debates and contemporary issues in marketing theory
1
The Routledge companion to strategic marketing
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
14
Showing
1
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10
of
14
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date (oldest first)
1
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
2
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
3
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
4
Relationship marketing as promise management
Grönroos, Christian
- In:
The SAGE handbook of marketing theory
,
(pp. 397-412)
.
2010
Persistent link: https://www.econbiz.de/10003923197
Saved in:
5
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
6
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
7
Informationen, Macht und Moral : Anmerkungen aus theoretischer und praktischer Perspektive
Bodenstein, Gerhard
(
ed.
);
Klein, Andreas
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000678111
Saved in:
8
Umweltschützer als Zielgruppe des ökologischen Innovationsmarketing : Ergebnisse einer Befragung von BUND-Mitgliedern
Bodenstein, Gerhard
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000656418
Saved in:
9
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
Saved in:
10
Ökologische Qualität : strategische Stringenz statt operativer Hektik
Bodenstein, Gerhard
- In:
Dokumentation / Marketing-Trendshop '96
,
(pp. 20-34)
.
1997
Persistent link: https://www.econbiz.de/10001323275
Saved in:
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