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~person:"Bogomolova, Svetlana"
~person:"Kenning, Peter"
~subject:"Pricing strategy"
~subject:"Theorie"
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Pricing strategy
Theorie
Food retailing
16
Lebensmitteleinzelhandel
16
Consumer behaviour
10
Konsumentenverhalten
10
Deutschland
8
Germany
8
Beziehungsmarketing
5
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Confidence
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Bogomolova, Svetlana
Kenning, Peter
Hamilton, Stephen F.
13
Richards, Timothy J.
12
Waterson, Michael
10
Ellickson, Paul B.
8
Herrmann, Roland
8
Möser, Anke
8
Levy, Daniel C.
7
Ray, Sourav
7
Smith, Howard
7
Bergen, Mark
6
Berka, Martin
6
Devereux, Michael B.
6
Dubois, Pierre
6
Loy, Jens-Peter
6
Rudolph, Thomas
6
Ater, Itai
5
Bonnet, Céline
5
Dutta, Shantanu
5
Rubin, Paul H.
5
Volpe, Richard J.
5
Zeliger, Benjamin
5
Clerides, Sofronis
4
Courty, Pascal
4
Dobson, Paul
4
Ma, Yupei
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Eliaz, Kfir
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Flórez A., Jorge Hernán
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Herrera-Araujo, Daniel
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Kim, Hyunchul
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Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
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ECONIS (ZBW)
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1
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
2
How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
3
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
4
Kundenorientiertes Preismanagement - ein Beitrag zur Renditeverbesserung im Handel
Kenning, Peter
- In:
Marktstrategische Veränderungen in der …
,
(pp. 85-99)
.
2003
Persistent link: https://www.econbiz.de/10001793543
Saved in:
5
Customer Trust Management : ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel
Kenning, Peter
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001707545
Saved in:
6
Aufbau langfristiger Kundenbeziehungen im Handel
Kenning, Peter
- In:
Customer Relationship Management im Handel : …
,
(pp. 85-102)
.
2002
Persistent link: https://www.econbiz.de/10001673750
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