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~person:"Bosselmann, Elke"
~person:"Murray, Noel M."
~person:"Rajagopal"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~subject:"Sales promotion"
~subject:"Theory"
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Hörfunkwerbung
Konsumentenverhalten
Sales promotion
Theory
Radio advertising
3
Consumer behaviour
2
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2
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1
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Bosselmann, Elke
Murray, Noel M.
Rajagopal
Schmidtke, Richard
7
Germano, Fabrizio
6
Popescu, Ioana
6
Dukes, Anthony
5
Araman, Victor F.
4
Gal-Or, Esther
4
Meier, Martin
4
Reinares-Lara, Eva
4
Araman, Victor
3
Calli, Meltem Kiygi
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Xu, Linli
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Hainer, Wolfgang
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Kalweit, Udo
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Kind, Hans Jarle
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International journal of retail & distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
3
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1
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
2
Product placement in der Sportartikelindustrie
Bosselmann, Elke
-
1994
Persistent link: https://www.econbiz.de/10000906824
Saved in:
3
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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