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~person:"Botha, Elsamari"
~person:"Taylor, D. Christopher"
~subject:"Glass packaging"
~subject:"Markenimage"
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Glass packaging
Markenimage
Consumer behaviour
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Botha, Elsamari
Taylor, D. Christopher
Bruwer, Johan
4
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International journal of revenue management : IJRM
1
International journal of wine business research : IJWBR
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Journal of hospitality marketing & management
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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
2
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
3
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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