//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bourgeon-Renault, Dominique"
~person:"Carlson, Jamie"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Veranstaltungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Consumer behaviour
5
Event marketing
5
Event-Marketing
5
Holiday behaviour
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Customer satisfaction
2
France
2
Frankreich
2
Kundenzufriedenheit
2
Tourism industry
2
Tourism marketing
2
Tourismusmarketing
2
Tourismuswirtschaft
2
customer experience
2
event tourism
2
Beziehungsmarketing
1
Big event
1
Customer experience
1
Großveranstaltung
1
Information technology
1
Informationstechnik
1
Measurement
1
Messung
1
Museum
1
Relationship marketing
1
Sport
1
Sport event
1
Sports
1
Sportveranstaltung
1
activity theory
1
attitude towards the host destination
1
customer-perceived value
1
enduring envolvement
1
group travel
1
group-travel behaviour
1
hierarchical model
1
major events
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
French
1
Author
All
Bourgeon-Renault, Dominique
Carlson, Jamie
Schmitt, Bernd
7
Taheri, Babak
6
Drengner, Jan
5
Jahn, Steffen
5
Bauer, Hans H.
4
Nufer, Gerd
4
Scheinbaum, Angeline Close
4
Brakus, J. Joško
3
Bruhn, Manfred
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Fairley, Sheranne
3
Gaus, Hansjörg
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Nitschke, Axel
3
Weihe, Kerstin
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Akel, Gökhan
2
Altschwager, Teagan
2
Arcodia, Charles
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Burmann, Christoph
2
Cai, Liping A.
2
Conduit, Jodie
2
Farrington, Thomas
2
Franke, Marie-Kristin
2
Gilmore, James H.
2
Goodman, Steve
2
Gori, Keith
2
Heinrich, Daniel
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
International journal of arts management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Revue française du marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
2
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
3
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie
;
Rosenberger, Philip J.
;
Rahman, Mohammad M.
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Saved in:
4
Impact of mediation devices on the museum visit experience and on visitors' behavioural intentions
Jarrier, Elodie
;
Bourgeon-Renault, Dominique
- In:
International journal of arts management
15
(
2012/13
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009661421
Saved in:
5
Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique
;
Bouchet, Patrick
- In:
Revue française du marketing
212
(
2007
),
pp. 87-104
Persistent link: https://www.econbiz.de/10003483821
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->