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~person:"Boyd, Harper W."
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Boyd, Harper W.
Kotler, Philip
223
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213
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174
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120
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94
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72
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1
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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2
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
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3
Marketing management : a strategic, decision-making approach
Boyd, Harper W.
(
contributor
)
-
2002
-
4. ed.
Persistent link: https://www.econbiz.de/10001552043
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4
Marketing strategy : planning and implementation
Walker, Orville C.
-
1992
Persistent link: https://www.econbiz.de/10013481866
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5
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674717
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6
Cases in marketing strategy
Boyd, Harper W.
;
Clewett, Richard M.
;
Westfall, Ralph
-
1958
Persistent link: https://www.econbiz.de/10000650030
Saved in:
7
Marketing research : text and cases
Boyd, Harper W.
;
Westfall, Ralph
-
1956
-
1. print
Persistent link: https://www.econbiz.de/10001503747
Saved in:
8
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1978
-
4. ed
Persistent link: https://www.econbiz.de/10004661034
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