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~person:"Brückner, Markus"
~person:"O'Reilly, Norm"
~person:"Séguin, Benoit"
~subject:"Canada"
~subject:"World"
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Search: subject_exact:"Mega-event"
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Brückner, Markus
O'Reilly, Norm
Séguin, Benoit
Dolan, Paul
6
Kavetsos, Georgios
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Krekel, Christian
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Maennig, Wolfgang
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International journal of sport management and marketing : IJSMM
2
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
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For an olive wreath? : Olympic Games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009012846
Saved in:
2
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
3
For an olive wreath? : olympic games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009310182
Saved in:
4
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
5
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
6
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
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