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~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Advertising effects"
~subject:"Canada"
~subject:"World"
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Brückner, Markus
Séguin, Benoit
Maennig, Wolfgang
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Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Mavridis, Dimitris
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Journal of sport management : the official journal of the North American Society of Sport Management
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For an olive wreath? : Olympic Games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009012846
Saved in:
2
For an olive wreath? : olympic games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009310182
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
4
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
5
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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