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~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Canada"
~subject:"Sportmarketing"
~subject:"World"
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Search: subject_exact:"Mega-event"
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Big event
11
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4
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Brückner, Markus
Séguin, Benoit
Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Maennig, Wolfgang
6
Mavridis, Dimitris
6
O'Reilly, Norm
6
Senik-Leygonie, Claudia
6
Szymanski, Stefan
6
Ziebarth, Nicolas R.
6
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5
Preuß, Holger
5
Parent, Milena M.
4
Vierhaus, Christopher
4
Metcalfe, Robert D.
3
Müller, Martin
3
Nadeau, John
3
Torgler, Benno
3
Alexandris, Kostas
2
Andreff, Wladimir
2
Baumann, Robert
2
Breiter Terry, Deborah
2
Clark, Greg
2
Cornwell, T. Bettina
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Fett, Matthias
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2
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2
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2
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2
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2
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2
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International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Discussion paper / Centre for Economic Policy Research
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
School of Economics working papers / The University of Adelaide, School of Economics
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ECONIS (ZBW)
7
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
For an olive wreath? : Olympic Games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009012846
Saved in:
3
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
4
For an olive wreath? : olympic games and anticipation effects in macroeconomics
Brückner, Markus
;
Pappa, Euē
-
2011
Persistent link: https://www.econbiz.de/10009310182
Saved in:
5
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
6
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
7
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
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