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~person:"Brast, Christoph"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~person:"Tanwar, Karnica"
~subject:"Brand image"
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Brand image
HR marketing
11
Personalmarketing
11
Markenimage
7
Employee retention
5
Mitarbeiterbindung
5
Arbeitsverhalten
3
Arbeitszufriedenheit
3
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Brand personality
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Brast, Christoph
Kenning, Peter
King, Ceridwyn
Tanwar, Karnica
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
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Dineen, Brian R.
2
Gilani, Hasan
2
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2
Kabst, Rüdiger
2
Lievens, Filip
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Rampl, Linn Viktoria
2
Roj, Manuel
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2
Weijters, Bert
2
Wolf, Antje
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1
Ala-Heikkilä, Virpi
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
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Marketing letters : a journal of research in marketing
1
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
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ECONIS (ZBW)
7
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1
Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika
;
Tanwar, Karnica
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
Saved in:
2
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
3
Employer brand scale development and validation : a second-order factor approach
Tanwar, Karnica
;
Prasad, Asha
- In:
Personnel review : a professional journal reporting new …
46
(
2017
)
2
,
pp. 389-409
Persistent link: https://www.econbiz.de/10011654466
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
7
Wert der Arbeitgebermarke : Entwicklung eines Bewertungsmodells
Brast, Christoph
;
Höing, Katharina
-
2010
Persistent link: https://www.econbiz.de/10008649638
Saved in:
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