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~person:"Brem, Alexander"
~person:"Bruhn, Manfred"
~person:"Leimeister, Jan Marco"
~person:"Malthouse, Edward C."
~person:"Möslein, Kathrin"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Customer integration"
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Lieferantenmanagement
Customer integration
61
Kundenintegration
61
Innovation management
22
Innovationsmanagement
22
Social Web
18
Social web
18
Beziehungsmarketing
17
New product development
17
Produktentwicklung
17
Relationship marketing
17
Innovation
13
Consumer behaviour
11
Konsumentenverhalten
11
Kundenorientierung
9
Open Innovation
9
Betriebliche Wertschöpfung
8
Open innovation
8
Value creation
8
Crowdsourcing
7
Dienstleistungsmanagement
7
Service management
7
Supplier relationship management
6
Dienstleistung
5
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Theorie
5
Theory
5
Unternehmen
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Business model
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Communication
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Deutschland
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Dienstleistungsinnovation
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Germany
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Brem, Alexander
Bruhn, Manfred
Leimeister, Jan Marco
Malthouse, Edward C.
Möslein, Kathrin
Loginova, Oksana
6
Piller, Frank T.
5
Baumann, Jasmin
4
Feng, Taiwen
4
Jacob, Frank
4
Reichwald, Ralf
4
Syam, Niladri B.
4
Bonamigo, Andrei
3
Dellaert, Benedict G. C.
3
Edvardsson, Bo
3
Flynn, Barbara Bechler
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Grönroos, Christian
3
Huo, Baofeng
3
Ihlenburg, Ditmar
3
Kang, Mingu
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Komulainen, Hanna
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Kyriakopoulos, Kyriakos
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Le Meunier-FitzHugh, Kenneth
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Nätti, Satu
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O'Toole, Thomas
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Pauwels, Pieter
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Perna, Andrea
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Andrade, Herlandí de Souza
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Cabiddu, Francesca
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Carrubbo, Luca
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Friend, Scott B.
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Gupta, Samir
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Hadwich, Karsten
2
Hughes, Tim
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Iglesias, Oriol
2
Ind, Nicholas
2
Jaakkola, Elina
2
Kohtamäki, Marko
2
Lappalainen, Inka
2
Li, Ying
2
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of innovation management
1
Journal of customer behaviour
1
Journal of marketing analytics : JMA
1
Source
All
ECONIS (ZBW)
6
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1
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6
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6
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1
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
3
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
4
Interaktive Wertschöpfung durch Dienstleistungen : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 3-29)
.
2015
Persistent link: https://www.econbiz.de/10010531025
Saved in:
5
Special issue: Open innovation and the integration of suppliers ; Pt. 1
Brem, Alexander
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008663052
Saved in:
6
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
Saved in:
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