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~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Pang, Bo"
~person:"Rundle-Thiele, Sharyn"
~subject:"Behaviour change"
~subject:"Consumer behaviour"
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Behaviour change
Consumer behaviour
Social marketing
81
Social Marketing
59
Market segmentation
10
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9
Marktsegmentierung
9
social marketing
9
Australia
7
Children
7
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6
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Brennan, Linda
McHugh, Patricia
Pang, Bo
Rundle-Thiele, Sharyn
Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Gordon, Ross
6
Jin, Ginger Zhe
6
Kubacki, Krzysztof
6
Piacentini, Maria
6
Rettie, Ruth
6
Burchell, Kevin
5
Dibb, Sally
5
Eadie, Douglas
5
Ida, Takanori
5
Ito, Koichiro
5
Tanaka, Makoto
5
Previte, Josephine
4
Aleti, Torgeir
3
Carrigan, Marylyn
3
Dibb and Marylyn Carrigan, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Ekström, Mathias
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Harries, Tim
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Schuster, Lisa
3
Spotswood, Fiona
3
Sunstein, Cass R.
3
Thaler, Richard H.
3
Yzerbyt, Vincent
3
Binney, Wayne
2
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Bolton, Gary E.
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Marketing intelligence & planning
2
Social marketing and behaviour change : models, theory and applications
2
Australasian marketing journal
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Journal of consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
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Marketing Intelligence & Planning
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Tourism management perspectives : TMP
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
2
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
3
Waste not want not : a co-created food waste pilot
Kim, Jeawon
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 47-65)
.
2021
Persistent link: https://www.econbiz.de/10012317698
Saved in:
4
Influencing tourists' pro-environmental behaviours : a
social
marketing
application
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
V. Dao Truong
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012421375
Saved in:
5
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
6
Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
7
Consumers' evaluation toward tobacco companies : implications for
social
marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
8
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
9
Social
marketing
theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
Saved in:
10
Social
marketing
and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
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