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~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Pang, Bo"
~person:"Rundle-Thiele, Sharyn"
~subject:"Behaviour change"
~subject:"Jugendliche"
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Search: subject:"social marketing"
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Behaviour change
Jugendliche
Social marketing
64
Social Marketing
59
Consumer behaviour
9
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9
Market segmentation
9
Marktsegmentierung
9
social marketing
9
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behaviour change
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Brennan, Linda
McHugh, Patricia
Pang, Bo
Rundle-Thiele, Sharyn
Chan, Kara
4
Drennan, Judy
3
Fry, Marie-Louise
3
Aleti, Torgeir
2
Beatson, Amanda
2
Bech-Larsen, Tino
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Brennan, Ross
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Deshpande, Sameer
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Eadie, Douglas
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Eagle, Lynne C.
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Gordon, Ross
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2
Harker, Debra
2
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2
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2
Kubacki, Krzysztof
2
Lavack, Anne M.
2
Mulcahy, Rory
2
Prendergast, Gerard P.
2
Riedel, Aimee
2
Schuster, Lisa
2
Abratt, Russell
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Adair, Carol E.
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Aftab, Nadeem
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Agarwal, Ritu
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Allotey, Pascale
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Barrie, Lance
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Beerli-Palacio, Asunción
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Journal of nonprofit & public sector marketing
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Social marketing and behaviour change : models, theory and applications
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
2
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
3
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
4
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
5
Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
6
Social
marketing
theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
Saved in:
7
Social
marketing
and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
8
Behavioral change starts in the family : the role of family communication and implications for
social
marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
9
What can
social
marketing
learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Saved in:
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