//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brettel, Malte"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internet marketing
KMU
Unternehmenserfolg
Marketing management
17
Marketingmanagement
17
Firm performance
7
Business start-up
6
Unternehmensgründung
6
Deutschland
5
Germany
5
Thailand
3
USA
3
United States
3
Comparison
2
Competitive advantage
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
2
Entrepreneurship approach
2
Lebenszyklus
2
Life cycle
2
Marketing
2
Online-Marketing
2
Performance measurement
2
Performance-Messung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Strategic management
2
Strategic orientation
2
Strategisches Management
2
Vergleich
2
Wettbewerbsvorteil
2
Abteilung
1
Aktienrückkauf
1
Betrieblicher Konflikt
1
CATA
1
China
1
Computer-aided text analysis
1
Controlling
1
Corporate Social Responsibility
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
6
German
3
Author
All
Brettel, Malte
Keller, Kevin Lane
19
O'Cass, Aron
15
Melewar, T. C.
14
Laukkanen, Tommi
11
Adeola, Ogechi
10
Gilmore, Audrey
9
Hinson, Robert
9
Morgan, Neil A.
9
Ngo, Liem Viet
9
Reijonen, Helen
9
Vrontis, Demetris
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Ko, Eunju
8
O'Dwyer, Michele
8
Ozuem, Wilson
8
Didonet, Simone Regina
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Thurasamy Ramayah
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Bodlaj, Mateja
6
Boso, Nathaniel
6
Burmann, Christoph
6
Crick, Dave
6
Fritz, Wolfgang
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Kumar, V.
6
Mohammad Falahat
6
Mutum, Dilip S.
6
Nwankwo, Sonny
6
Pitt, Leyland F.
6
Ratten, Vanessa
6
Smith, Katherine Taken
6
more ...
less ...
Published in...
All
Entrepreneurial marketing
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
3
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
4
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
5
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
6
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
7
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
8
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
9
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->