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~person:"Breuer, Rolf-E."
~person:"Crijns, Rogier"
~person:"Kitchen, Philip J."
~subject:"Crisis management"
~subject:"Marketingmanagement"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Crisis management
Marketingmanagement
World
Public relations
11
Öffentlichkeitsarbeit
11
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4
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4
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4
Firmenimage
4
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4
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3
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English
6
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Breuer, Rolf-E.
Crijns, Rogier
Kitchen, Philip J.
Bruhn, Manfred
11
Coombs, W. Timothy
11
Pang, Augustine
8
Balmer, John M. T.
6
Laufer, Daniel
6
Claeys, An-Sofie
5
Holladay, Sherry J.
5
Jin, Yan
5
Johansen, Winni
5
Liu, Bingjie
5
Esch, Franz-Rudolf
4
Kim, Sora
4
Langner, Tobias
4
Balmer, John M.T.
3
Einwiller, Sabine
3
Falkheimer, Jesper
3
Frandsen, Finn
3
Heide, Mats
3
Kim, Sojung
3
Lee, Suman
3
Malone, Patty C.
3
Pakura, Stefanie
3
Papasolomou, Ioanna
3
Pennington-Gray, Lori
3
Pfeffermann, Nicole
3
Podnar, Klement
3
Ravazzani, Silvia
3
Romenti, Stefania
3
Rudeloff, Christian
3
Sriramesh, Krishnamurthy
3
Thießen, Ansgar
3
Valentini, Chiara
3
Andersen, Mona Agerholm
2
Andersen, Sophie Esmann
2
Anderson, Lindsey B.
2
Antonetti, Paolo
2
Baghi, Ilaria
2
Blasco-Arcas, Lorena
2
Buttle, Francis A.
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Goethe-Universität Frankfurt am Main / Institut für Kapitalmarktforschung
1
Radboud Universiteit Nijmegen
1
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Europäische Kulturen in der Wirtschaftskommunikation
2
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Probleme des Kapitalmarktes / Kolloquien, Beiträge
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ECONIS (ZBW)
7
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
Crijns, Rogier
(
ed.
);
Thalheim, Janine
(
contributor
)
-
2008
-
2., [unveränd.] Aufl.
Persistent link: https://www.econbiz.de/10003656787
Saved in:
6
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
Crijns, Rogier
(
contributor
);
Thalheim, Janine
(
contributor
)
-
2006
-
1. Aufl
Persistent link: https://www.econbiz.de/10003270778
Saved in:
7
Marketing für Finanzprodukte und Finanzmärkte
Breuer, Rolf-E.
(
contributor
);
Gebauer, Wolfgang
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000374036
Saved in:
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