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~person:"Breugelmans, Els"
~person:"Elliott, Caroline"
~person:"Rumler, Andrea"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Retail trade
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
7
Einzelhandel
7
Relationship marketing
7
Austria
2
Big Data
2
Big data
2
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2
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2
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Deutschland
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Germany
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Großbritannien
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Interest rate
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Konsumentenverhalten
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Loyalty program design
2
Loyalty programs
2
Regulation
2
Regulierung
2
Retailing
2
Sales promotion
2
Schweiz
2
Switzerland
2
United Kingdom
2
Verbraucherkredit
2
Verkaufsförderung
2
Zins
2
Österreich
2
Beziehungsmanagement
1
Consumer flexibility
1
Customer relationship management
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Emerging trends
1
Feldforschung
1
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Breugelmans, Els
Elliott, Caroline
Rumler, Andrea
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Smith, Alan D.
2
Stourm, Valeria
2
Taylor, Wayne
2
Tomczak, Torsten
2
Wang, Di
2
Wei, Yingqi
2
Wong, IpKin Anthony
2
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Marketing letters : a journal of research in marketing
3
Handelsforschung
1
International journal of the economics of business
1
Thexis / Fachbericht für Marketing
1
Working papers / Lancaster University Management School
1
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ECONIS (ZBW)
7
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
3
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
4
The impact of regulatory intervention in the UK store card industry
Elliott, Caroline
(
contributor
);
Wei, Yingqi
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003817146
Saved in:
5
The impact of regulatory intervention in the UK store card industry
Elliott, Caroline
;
Wei, Yingqi
- In:
International journal of the economics of business
17
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003961270
Saved in:
6
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
7
Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel : eine länderübergreifende Studie in Deutschland, Österreich und der Schweiz
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
; …
-
2005
Persistent link: https://www.econbiz.de/10013428729
Saved in:
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