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~person:"Breugelmans, Els"
~person:"Rumler, Andrea"
~subject:"Field research"
~subject:"Retail trade"
~type:"article"
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Search: subject_exact:"Kundenbindungsprogramm"
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Field research
Retail trade
Kundenbindungsprogramm
6
Loyalty program
6
Beziehungsmarketing
5
Relationship marketing
5
Einzelhandel
4
Consumer behaviour
2
Konsumentenverhalten
2
Loyalty program design
2
Loyalty programs
2
Retailing
2
Sales promotion
2
Verkaufsförderung
2
Austria
1
Big Data
1
Big data
1
Consumer flexibility
1
Customer relationship management
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Deutschland
1
Emerging trends
1
Feldforschung
1
Germany
1
Inequality
1
Kundenzufriedenheit
1
Loyalty program membership
1
Loyalty program performance assessment
1
Multi-store shopping
1
Partnership loyalty programs
1
Point expiration
1
Privacy
1
Schweiz
1
Sustainability
1
Switzerland
1
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4
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Breugelmans, Els
Rumler, Andrea
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Li, Zonghuo
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Fearne, Andrew P.
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Pennings, Joost M. E.
2
Sheehan, Daniel
2
Smith, Alan D.
2
Wang, Di
2
Wansink, Brian
2
Wierich, Ralf
2
Wong, IpKin Anthony
2
Yang, Wensheng
2
Abuhashesh, Mohammad
1
Alharthi, Amal
1
Armstrong, Gillian
1
Arnold, Todd J.
1
Arpagaus, Christian
1
Aziz, Norzalita Abd.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Bartels, Hans-Albrecht
1
Basso, Leonardo J.
1
Battaglia, Daryl
1
Bauer, Hans H.
1
Bauner, Christoph
1
Bennett, Dag
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Marketing letters : a journal of research in marketing
3
Handelsforschung
1
MSI reports : working paper series
1
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ECONIS (ZBW)
5
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
3
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
4
A multistep approach to derive targeted category promotions
Breugelmans, Els
;
Boztuğ, Yasemin
;
Reutterer, Thomas
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
Saved in:
5
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
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