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~person:"Breugelmans, Els"
~subject:"Retail trade"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Retail trade
Beziehungsmarketing
7
Relationship marketing
7
Einzelhandel
5
Kundenbindungsprogramm
4
Loyalty program
4
Consumer behaviour
3
Konsumentenverhalten
3
Retailing
3
Loyalty program design
2
Loyalty programs
2
Sales promotion
2
Verkaufsförderung
2
Anreiz
1
Big Data
1
Big data
1
Call-to-action direct mailings
1
Consumer flexibility
1
Customer heterogeneity
1
Customer relationship management
1
Customer satisfaction
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Emerging trends
1
Food retailing
1
Grocery shopping
1
Incentives
1
Inequality
1
Internet marketing
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Leistungsanreiz
1
Loyalty program membership
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Breugelmans, Els
Gil Saura, Irene
15
Grewal, Dhruv
12
Schramm-Klein, Hanna
10
Das, Gopal
9
Bang, Nguyen
7
Bijmolt, Tammo H. A.
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Gustafsson, Anders
4
Hübner, Alexander
4
Jebarajakirthy, Charles
4
Karjaluoto, Heikki
4
McLean, Graeme J.
4
Moliner-Velázquez, Beatriz
4
Mollá Descals, Alejandro
4
Mortimer, Gary
4
Noble, Stephanie M.
4
Quach, Sara
4
Reinartz, Werner J.
4
Rosenbaum, Mark S.
4
Ruyter, Ko de
4
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Marketing letters : a journal of research in marketing
3
Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
5
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
3
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
4
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
5
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
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