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~person:"Bright, Laura"
~person:"Dimitriadis, Sergios"
~person:"Urban, Glen L."
~subject:"Online-Marketing"
~subject:"Social Web"
~subject:"relationship building"
~type:"article"
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Online-Marketing
Social Web
relationship building
Website
11
Internet marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Großbritannien
4
United Kingdom
4
Agent-based modeling
3
Agentenbasierte Modellierung
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Dynamic programming
3
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2
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2
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dynamic programming
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website morphing
2
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Bayesian methods
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Groupon
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9
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English
10
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Bright, Laura
Dimitriadis, Sergios
Urban, Glen L.
Hauser, John R.
8
Liberali, Guilherme
8
Akram, Umair
6
Bilgihan, Anil
6
Law, Chun Hung Roberts
6
Rita, Paulo
6
Braun, Michael
5
Nusair, Khaldoon
5
Barrio-García, Salvador del
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Okumus, Fevzi
4
Singh, Nitish
4
Agrebi, Meriem
3
Ahuja, Vandana
3
Back, Robin M.
3
Barreda, Albert A.
3
Bartikowski, Boris
3
Bufquin, Diego
3
Campo, Sara
3
Crespo-Almendros, Esmeralda
3
Ellonen, Hanna-Kaisa
3
Jain, Neha
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Nutta, Marco W. W.
3
Pan, Bing
3
Park, Jeong-Yeol
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Tanveer, Yasir
3
Aggarwal, Himanshu
2
Ahn, Taesoo
2
Akram, Zubair
2
Alcántara-Pilar, Juan Miguel
2
Anaya-Sánchez, Rafael
2
Ansari, Aisha Rehman
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of internet marketing and advertising : IJIMA
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
2
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
Saved in:
3
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
4
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
5
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
6
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
7
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
8
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
9
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
10
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
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