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~person:"Brito, Duarte"
~person:"Ettl, Markus"
~person:"Indounas, Kostis"
~subject:"Pricing strategy"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Pricing strategy
Value creation
Bundling strategy
7
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7
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3
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3
Manufacturing industries
3
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Firm performance
2
Preisdifferenzierung
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Price discrimination
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B-to-B-Marketing
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Bundled discounts
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1
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Brito, Duarte
Ettl, Markus
Indounas, Kostis
Bhargava, Hemant K.
4
Cao, Qingning
4
Chen, Ting
4
Yang, Feng
4
Armstrong, Mark
3
Dana, James D.
3
Guo, Xiaolong
3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
Dominique-Ferreira, Sérgio
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Manufacturing & service operations management : M & SOM
2
The journal of business & industrial marketing
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Economics letters
1
The Scandinavian journal of economics
1
The journal of services marketing
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A data-driven approach to personalized bundle pricing and recommendation
Ettl, Markus
;
Harsha, Pavithra
;
Papush, Anna
;
Perakis, …
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012242918
Saved in:
2
Pricing personalized bundles : a new approach and an empirical study
Xue, Zhengliang
;
Wang, Zizhuo
;
Ettl, Markus
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10011437916
Saved in:
3
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
Saved in:
4
Interfirm bundling and vertical product differentiation
Brito, Duarte
;
Vasconcelos, Helder
- In:
The Scandinavian journal of economics
117
(
2015
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011341297
Saved in:
5
Bundled discounts : strategic substitutes or complements?
Brito, Duarte
;
Vasconcelos, Helder
- In:
Economics letters
124
(
2014
)
2
,
pp. 278-282
Persistent link: https://www.econbiz.de/10010493636
Saved in:
6
The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms
Indounas, Kostis
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 402-413
Persistent link: https://www.econbiz.de/10010419901
Saved in:
7
Successful industrial service pricing
Indounas, Kostis
- In:
The journal of business & industrial marketing
24
(
2009
)
2
,
pp. 86-97
Persistent link: https://www.econbiz.de/10009524611
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