//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brodie, Roderick J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Value creation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmarketing
4
Relationship marketing
4
Customer integration
3
Kundenintegration
3
Service ecosystems
2
Actor engagement
1
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Brand
1
Brand image
1
Brand management
1
Business model
1
Business models
1
Business network
1
Business services
1
Co-creation of value
1
Consumer behaviour
1
Consumers
1
Customer retention
1
Customer value
1
Dienstleistungsmarketing
1
Digital platform
1
Digitale Plattform
1
Engagement platform
1
Geschäftsmodell
1
Industry
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenwert
1
Labour-intensity
1
Loyalty formation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Micro-foundation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Brodie, Roderick J.
Gereffi, Gary
52
Pietrobelli, Carlo
51
Swinnen, Johan F. M.
41
Antràs, Pol
34
Rabellotti, Roberta
34
Reichwald, Ralf
29
Stehrer, Robert
29
Meng, Bo
28
Chor, Davin
27
Ponte, Stefano
27
Wang, Zhi
27
Wildemann, Horst
27
Staritz, Cornelia
26
Winkler, Deborah
26
Becker, Wolfgang
24
Van Biesebroeck, Johannes
23
Vargo, Stephen L.
23
Ruta, Michele
22
Minten, Bart
21
Van Assche, Ari
21
Maertens, Miet
20
Gereffi, G.
19
Grönroos, Christian
19
Gunnella, Vanessa
19
Madhani, Pankaj M.
19
Miroudot, Sébastien
19
Sturgeon, Timothy J.
19
Fernandez, Pablo
18
Humphrey, John
18
Pies, Ingo
18
Wolszczak-Derlacz, Joanna
18
De Marchi, Valentina
17
Kaplinsky, Raphael
17
Magni, Carlo Alberto
17
Marvasi, Enrico
17
Mudambi, Ram
17
Pedersen, Torben
17
Heckert, Jessica
16
Kleinaltenkamp, Michael
16
Lee, Joonkoo
16
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service theory and practice : JSTP
2
Journal of business research : JBR
1
Marketing theory
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
4
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
5
The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
Saved in:
6
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->