Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005
Retrieving Unobserved Consideration Sets from
Household Panel Data
Erjen van Nierop⁄
Department of Marketing, Faculty … Sets from
Household Panel Data
Abstract
We propose a new model to describe consideration, consisting of a multivariate … The model
2.1 Preliminaries
In this section we propose a model to describe the brand choice decision of household
i (i = 1 …