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~person:"Brooks, Arthur C."
~person:"Shang, Jen"
~subject:"Personality psychology"
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Brooks, Arthur C.
Shang, Jen
Winterich, Karen Page
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4
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Journal of marketing research
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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Marketplace donations : the role of moral identity discrepancy and gender
Shang, Jen
;
Reed, Americus, II
;
Sargeant, Adrian
; …
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 375-393
Persistent link: https://www.econbiz.de/10012180596
Saved in:
2
Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem
Shang, Jen
;
Sargeant, Adrian
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10011627725
Saved in:
3
Identity congruency effects on donations
Shang, Jen
;
Reed, Americus, II
;
Croson, Rachel
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 351-361
Persistent link: https://www.econbiz.de/10003724283
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