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~person:"Brouthers, Lance Eliot"
~person:"Ghauri, Pervez N."
~person:"Jain, Subhash C."
~person:"Zentes, Joachim"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Multinationales Unternehmen
USA
International marketing
62
Internationales Marketing
62
Transnational corporation
18
International market entry
12
Internationaler Markteintritt
12
Marketing management
12
Marketingmanagement
12
United States
9
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7
Germany
7
Globalisierung
7
Globalization
7
International business research
7
Internationale Betriebswirtschaftslehre
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Theory
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Internationales Management
6
Welt
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Interkulturelles Management
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International management
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Ursprungsregeln
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Brand management
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Competitive strategy
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Einzelhandel
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International marketing research
3
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English
19
German
9
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Brouthers, Lance Eliot
Ghauri, Pervez N.
Jain, Subhash C.
Zentes, Joachim
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Keegan, Warren J.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Swoboda, Bernhard
5
Yip, George S.
5
Cannon, Joseph P.
4
Fuchs, Manfred
4
Griffith, David A.
4
Homburg, Christian
4
Jansson, Hans
4
Javalgi, Rajshekhar G.
4
Kraus, Sascha
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aggarwal, Praveen
3
Aksoy, Lerzan
3
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Gabler-Lehrbuch
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Entrepreneurship in international marketing
1
Gabler Lehrbuch
1
International business strategy : theory and practice
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Lehrbuch
1
Management international review : mir ; journal of international business
1
Management-Qualität contra Rezession und Krise; mit 60 Abb.
1
Michael Porter ; Vol. 4
1
New world marketing
1
Strategisches Euro-Management
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
24
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
Saved in:
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
7
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
8
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
9
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
10
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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