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~person:"Brown, Tim"
~person:"Heitmann, Mark"
~person:"Herrmann, Andreas"
~subject:"Industriedesign"
~subject:"Innovation management"
~subject:"Kreativität"
~subject:"Product design"
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Industriedesign
Innovation management
Kreativität
Product design
Produktgestaltung
28
Consumer behaviour
9
Konsumentenverhalten
9
Automotive industry
7
Innovation
7
Kfz-Industrie
7
Organisatorischer Wandel
7
Organizational change
7
Beziehungsmarketing
6
Innovationsmanagement
6
Relationship marketing
6
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Kraftfahrzeug
4
Market research
4
Marktforschung
4
Motor vehicle
4
Theorie
4
Theory
4
Brand management
3
Conjoint Measurement
3
Gebrauchsgut
3
Markenführung
3
New product development
3
Product differentiation
3
Produktdifferenzierung
3
Produktentwicklung
3
Aesthetics
2
Change Management
2
Consumer preferences
2
Design
2
Design Thinking
2
Ganzheitliches Denken
2
Handlungsstil
2
Konsumentenpräferenzen
2
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Article
22
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8
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22
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22
Arbeitspapier
1
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1
Bibliography included
1
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1
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1
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Language
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German
18
English
12
Author
All
Brown, Tim
Heitmann, Mark
Herrmann, Andreas
Sosa, Manuel
17
Verganti, Roberto
17
Eppinger, Steven D.
15
Dell'Era, Claudio
14
Thisse, Jacques-François
14
Anderson, Simon P.
13
Ulrich, Karl T.
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Landwehr, Jan Rüdiger
11
Chan, Tian Heong
10
Spence, Charles
10
Baldwin, Carliss Y.
9
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Bauer, Hans H.
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Schreier, Martin
8
Toktay, L. Beril
8
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
Mital, Anil
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Candi, Marina
6
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Institution
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Verlag Franz Vahlen
1
Published in...
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Harvard-Business-Manager : das Wissen der Besten
3
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Harvard business review : HBR
2
Journal of business economics : JBE
2
Journal of marketing
2
Business Essentials
1
Die Betriebswirtschaft : DBW
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
2
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
Change by Design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Cover -- Zum Buch / Zum Autor -- Titel -- Vorwort zur deutschen Ausgabe von Tim Brown -- Inhaltsverzeichnis -- Einleitung: Die Kraft des Design Thinking -- Das Aus für alte Ideen -- Wir brauchen neue Optionen -- Stromaufwärts -- Eine andere Sicht auf die Dinge -- Teil I - Was ist Design...
Persistent link: https://www.econbiz.de/10011782604
Saved in:
4
Change by design : wie Design Thinking Organisationen verändert und zu mehr Innovationen führt
Brown, Tim
;
Kātz, Barry
-
2016
Persistent link: https://www.econbiz.de/10014011677
Saved in:
5
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
6
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
7
Designer als Umsetzer
Brown, Tim
;
Martin, Roger L.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
11
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011535044
Saved in:
8
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
9
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
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