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~person:"Bruhn, Manfred"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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| 9 applied filters
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Subject
All
B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
335
Beziehungsmarketing
248
Marketingmanagement
205
Theorie
204
Theory
204
Marketing management
192
Deutschland
132
Germany
124
Marktforschung
103
Market research
93
Unternehmen
76
Consumer behaviour
75
Marketingtheorie
74
Marketing theory
72
Markenführung
65
Brand management
64
Lieferantenmanagement
59
Supplier relationship management
59
Dienstleistung
57
Dienstleistungsmarketing
55
Kommunikation
55
Services marketing
54
Kundenwert
51
Public relations
47
Öffentlichkeitsarbeit
47
Customer value
46
Kommunikationspolitik
43
Werbung
40
Advertising
37
Communication
37
Dienstleistungsqualität
37
Service quality
37
Strategisches Management
37
Marketingforschung
36
Kundenmanagement
35
Lehrbuch
34
Beziehungsmanagement
33
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Undetermined
73
Free
3
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Article
225
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
145
Aufsatz in Zeitschrift
145
Aufsatz im Buch
79
Book section
79
Collection of articles of several authors
31
Sammelwerk
31
Handbook
25
Handbuch
25
Aufsatzsammlung
21
Lehrbuch
14
Bibliografie enthalten
12
Bibliography included
12
Case study
12
Fallstudie
12
Textbook
10
Festschrift
9
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
5
Working Paper
5
Glossar enthalten
2
Glossary included
2
Guidebook
2
Ratgeber
2
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Advisory report
1
Bibliografie
1
Collection of articles written by one author
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Gutachten
1
Hochschulschrift
1
Interview
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
All
English
181
German
140
Author
All
Bruhn, Manfred
Kumar, V.
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
140
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Ko, Eunju
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
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Deutscher Taschenbuch-Verlag <München>
1
Duncker & Humblot
1
INSEAD
1
Springer-Verlag GmbH
1
Verlag Franz Vahlen
1
Published in...
All
Journal of marketing
23
Journal of the Academy of Marketing Science
18
Journal of marketing research : JMR
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
8
Legends in marketing
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Marketing : ZFP ; journal of research and management
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Forum Dienstleistungsmanagement
5
Journal of retailing
5
SpringerLink / Bücher
5
Grundlagen des After Sales Marketing
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wissenschaft & Praxis
4
dtv / Beck-Wirtschaftsberater im dtv
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Kundenintegration : Forum Dienstleistungsmanagement
3
Psychology & marketing
3
Review of marketing research
3
AMS review : official publication of the Academy of Marketing Science
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Customer engagement marketing
2
Dienstleistungsmanagement : Jahrbuch
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Handbuch Kundenbindungsmanagement
2
Handelsforschung
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
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Source
All
ECONIS (ZBW)
316
Showing
1
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10
of
316
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date (oldest first)
1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
7
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
8
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
10
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
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