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~person:"Brunk, Katja H."
~subject:"Corporate Social Responsibility"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Working Paper"
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Corporate Social Responsibility
Consumer behaviour
6
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6
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Business ethics
5
Unternehmensethik
5
Brand image
4
Markenimage
4
Ethics
2
Ethik
2
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1
Brand
1
Brand ethics
1
Brand management
1
Brand perceptions
1
Consumer perceived ethicality (CPE)
1
Corporate ethics
1
Corporate reputation
1
Corporate social responsibility (CSR)
1
Economic ethics
1
Ethical consumption
1
Firmenimage
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Green marketing
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Großbritannien
1
Impression formation
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Interview
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Markenartikel
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Measurement
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Social desirability bias
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Aufsatz in Zeitschrift
Fallstudie
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Brunk, Katja H.
Pies, Ingo
43
Hielscher, Stefan
33
Beckmann, Markus
22
Scherer, Andreas Georg
11
Gond, Jean-Pascal
10
Smith, N. Craig
10
Ferrell, Odies C.
8
Freeman, R. Edward
8
Laczniak, Gene R.
8
Moon, Jeremy
8
Voegtlin, Christian
8
Kaptein, Muel
7
Siegel, Donald S.
7
Spence, Laura J.
7
Stahl, Günter K.
7
Arenas, Daniel
6
Becchetti, Leonardo
6
Ferrell, Linda
6
Matten, Dirk
6
Norman, Wayne
6
Palazzo, Guido
6
Pirson, Michael
6
Chun, Rosa
5
Fassin, Yves
5
Giuliani, Elisa
5
Liedekerke, Luc van
5
Lin, Chieh-Peng
5
Murphy, Patrick E.
5
Néron, Piere-Yves
5
Preuss, Lutz
5
Renneboog, Luc
5
Schons, Laura Marie
5
Su, LuJun
5
Van Buren, Harry J.
5
Wettstein, Florian
5
Will, Matthias Georg
5
Zsolnai, László
5
Adomako, Samuel
4
Ambec, Stefan
4
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Journal of business research : JBR
4
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
6
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1
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.
;
De Boer, Cara
- In:
Journal of business ethics : JBE
161
(
2020
)
2
,
pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Saved in:
2
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Saved in:
3
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate
ethics
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Saved in:
4
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Saved in:
5
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate
ethics
"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Saved in:
6
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Saved in:
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