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~person:"Brunner, Christian Boris"
~person:"Carpentier, Marieke"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Personalmarketing"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
Personalmarketing
HR marketing
7
Markenimage
6
Brand management
4
Markenführung
4
Arbeitsverhalten
3
Corporate reputation
3
Firmenimage
3
Personalbeschaffung
3
Recruitment
3
Work behaviour
3
Employee retention
2
Mitarbeiterbindung
2
Organizational attractiveness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Advertising
1
Advertising effects
1
Affect
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Brand personality
1
Brand portfolio
1
Branding
1
Confidence
1
Consumer behaviour
1
Dienstleistungssektor
1
Dual-process theory
1
Emotion
1
Employee
1
Employer brand
1
Employer brand personality
1
Employer branding
1
Employer branding Branding
1
Employer of choice
1
First-choice brand (FCB)
1
Functional magnetic resonance imaging (fMRI)
1
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1
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Brunner, Christian Boris
Carpentier, Marieke
Kenning, Peter
King, Ceridwyn
Baum, Matthias
13
Walter, Benjamin von
11
Kabst, Rüdiger
9
Trost, Armin
9
Beck, Christoph
8
Bröckermann, Reiner
8
Burmann, Christoph
8
Hesse, Gero
8
Kremmel, Dietmar
8
Kirchgeorg, Manfred
7
Mosley, Richard
7
Pepels, Werner
7
Van Hoye, Greet
7
Yu, Kang Yang Trevor
7
Dineen, Brian R.
6
Esch, Franz-Rudolf
6
Jäger, Wolfgang
6
Sharma, Ravindra
6
Stumpf, Marcus
6
Weinrich, Kai
6
Agarwal, Shivani
5
Buckmann, Jörg
5
Edwards, Martin R.
5
Grace, Debra
5
Kanning, Uwe Peter
5
Lippold, Dirk
5
Martin, Graeme
5
Näppä, Anna
5
Rana, Geeta
5
Saini, Gordhan K.
5
Strödter, Kristina
5
Tanwar, Karnica
5
Welpe, Isabell M.
5
Allen, David G.
4
App, Stefanie
4
Busold, Matthias
4
Büttgen, Marion
4
Grothe, Martin
4
Huber, Frank
4
Immerschitt, Wolfgang
4
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European journal of marketing : EJM
2
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of vocational behavior
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
2
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
7
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
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