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~person:"Bruwer, Johan"
~person:"Chen, Jing"
~subject:"Consumer behaviour"
~subject:"Marktsegmentierung"
~subject:"Socio-demographics"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Marktsegmentierung
Socio-demographics
Marketing management
12
Marketingmanagement
12
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8
Einzelhandel
7
Retail trade
7
Market segmentation
5
Lieferkette
4
Supply chain
4
Wein
4
Wine
4
Beziehungsmarketing
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Game theory
3
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3
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Relationship marketing
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Spieltheorie
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pricing
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Brand management
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Designation of origin
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Distribution channel
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Handelsmarke
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Involvement
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Lieferantenmanagement
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game theory
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market segmentation
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Bruwer, Johan
Chen, Jing
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sheth, Jagdish N.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
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Bae, Mikyeung
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Bang Nguyen Viet
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Barber, Nelson
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Brasel, S. Adam
3
Calantone, Roger J.
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Chawla, Deepak
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Cuneo, Andres
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Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
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Asia Pacific journal of marketing and logistics
2
International journal of production economics
2
International journal of wine business research : IJWBR
2
International journal of production research
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
2
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
3
Enhancing revenue by offering a flexible product option
Chen, Jing
;
Bell, Peter C.
- In:
International transactions in operational research : …
24
(
2017
)
4
,
pp. 801-820
Persistent link: https://www.econbiz.de/10011759749
Saved in:
4
Competing with customer returns policies
Chen, Jing
;
Chen, Bintong
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
Saved in:
5
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
6
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
7
Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing
;
Bell, Peter C.
- In:
International journal of production economics
136
(
2012
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
Saved in:
8
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
9
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
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