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~person:"Buber, Renate"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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B-to-B-Marketing
Market research
Marketing management
Marktforschung
16
Theorie
8
Theory
8
Scientific method
5
Wissenschaftliche Methode
5
Befragung
4
Interview
4
Marketing theory
4
Marketingtheorie
4
Qualitative Methode
4
Qualitative method
4
International marketing
3
Internationales Marketing
3
Housing sociology
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Wohnsoziologie
2
Austria
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Cross-cultural relations
1
EU countries
1
EU-Staaten
1
Interkulturelle Beziehungen
1
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1
Konsumentenverhalten
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1
Marketingmanagement
1
Museum
1
Network
1
Netzwerk
1
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1
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1
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1
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Type of publication
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Article
16
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Aufsatz im Buch
Book section
16
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14
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14
Collection of articles of several authors
12
Lehrbuch
12
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12
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12
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7
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3
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2
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2
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2
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1
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1
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Language
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English
9
German
7
Author
All
Buber, Renate
Malhotra, Naresh K.
Bruhn, Manfred
20
Homburg, Christian
20
Meffert, Heribert
18
Pepels, Werner
17
Kleinaltenkamp, Michael
16
Bauer, Hans H.
15
Esch, Franz-Rudolf
14
Hildebrandt, Lutz
12
Trommsdorff, Volker
12
Wiedmann, Klaus-Peter
12
Backhaus, Klaus
11
Baumgarth, Carsten
11
Keller, Kevin Lane
11
Kirchgeorg, Manfred
11
Voeth, Markus
11
Silberer, Günter
10
Ahlert, Dieter
9
Baier, Daniel
9
Kotler, Philip
9
Albers, Sönke
8
Belz, Christian
8
Berndt, Ralph
8
Decker, Reinhold
8
Diller, Hermann
8
Gaul, Wolfgang
8
Weiber, Rolf
8
Adeola, Ogechi
7
Huber, Frank
7
Klarmann, Martin
7
Krafft, Manfred
7
Kreutzer, Ralf T.
7
Kumar, V.
7
Köhler, Richard
7
Meyer, Anton
7
Nufer, Gerd
7
Shankar, Venkatesh
7
Skiera, Bernd
7
Carpenter, Gregory S.
6
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Published in...
All
Qualitative Marktforschung : Konzepte - Methoden - Analysen
7
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 6
2
Consumption culture in Europe : insight into the beverage industry
1
Fundamentals of marketing research ; Vol. 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
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date (oldest first)
1
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
2
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
3
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
4
Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
5
Marketing
research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
6
Marketing
research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
7
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
8
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
9
Das narrative Interview und die narrative Analyse
Wattanasuwan, Kritsadarat
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 359-380)
.
2009
Persistent link: https://www.econbiz.de/10003827401
Saved in:
10
Qualitative Interviews
Aghamanoukjan, Anahid
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 415-436)
.
2009
Persistent link: https://www.econbiz.de/10003827405
Saved in:
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