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~person:"Buil, Isabel"
~person:"Wang, Qi"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Virales Marketing
Social Web
11
Social web
11
Viral marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Altruism
2
Altruismus
2
Brand
2
Brand image
2
China
2
Fundraising
2
Markenartikel
2
Markenimage
2
Self-esteem
2
Social media
2
Social relations
2
Soziale Beziehungen
2
2001 ; 2008
1
Advocacy
1
Attention to social comparison information
1
Bank lending
1
Bargaining power
1
Behavioral economics
1
Behavioral norms
1
Behaviour
1
Beschwerdemanagement
1
Brand engaement
1
Brand love
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Complaint management
1
Conspicious green behavior
1
Conspicuous Donation Behaviour
1
Conspicuous donation behaviour
1
Conspicuous virtue signalling
1
Consumer attitudes
1
Counterfeit purchase intention
1
Credit
1
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Aufsatz in Zeitschrift
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7
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English
7
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Buil, Isabel
Wang, Qi
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Bigné Alcañiz, J. Enrique
7
Liang, Sai
7
Loureiro, Sandra Maria Correia
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Tan, Yong
6
Wallace, Elaine
6
Xie, Karen L.
6
De Angelis, Matteo
5
Flavián Blanco, Carlos
5
Law, Rob
5
Lu, Shijie
5
Moe, Wendy W.
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Wang, Xin
5
Bilal, Muhammad
4
Buttle, Francis A.
4
Chu, Shu-Chuan
4
De Chernatony, Leslie
4
Duan, Wenjing
4
Fan, Weiguo
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Groeger, Lars
4
Harrigan, Paul
4
Kim, Hyejin
4
Kim, Juran
4
Kwok, Linchi
4
Li, Hengyun
4
Martínez-Torres, María del Rocío
4
Noort, Guda van
4
Packard, Grant
4
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Asia-Pacific journal of financial studies
1
Electronic commerce research
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
The role of social media in financial risk prediction : evidence from China
Wang, Qi
;
Zhang, Chenghu
;
Li, Zheng
- In:
Asia-Pacific journal of financial studies
51
(
2022
)
4
,
pp. 618-650
Persistent link: https://www.econbiz.de/10013460998
Saved in:
2
Receiver response to referral reward programs in social networks
Wang, Qi
;
Mao, Yunxia
;
Zhu, Ji
;
Zhang, Xiaohang
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Saved in:
3
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
4
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
7
The role of marketing in social media : how online consumer reviews evolve
Chen, Yubo
;
Fay, Scott
;
Wang, Qi
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10009129700
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