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~person:"Burmann, Christoph"
~person:"Grewal, Dhruv"
~person:"Walsh, Gianfranco"
~subject:"Relationship marketing"
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Relationship marketing
Markenführung
128
Brand management
127
Markenimage
75
Beziehungsmarketing
68
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63
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62
Germany
62
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58
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English
48
German
19
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Burmann, Christoph
Grewal, Dhruv
Walsh, Gianfranco
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Journal of retailing
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Journal of the Academy of Marketing Science
6
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6
Journal of business research : JBR
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
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2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research
2
MSI reports : working paper series
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Zeitschrift für Energiewirtschaft : ZfE
2
British journal of management : BJM
1
Customer relationship management in electronic markets
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovatives Markenmanagement
1
International journal of innovation management
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Legends in marketing
1
Marketing : ZFP ; journal of research and management
1
Reputation Management
1
Research
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
The journal of brand management : an international journal
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
67
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1
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
8
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
9
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
10
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
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