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~person:"Burmann, Christoph"
~person:"Homburg, Christian"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Beziehungsmarketing
43
Relationship marketing
43
Theorie
32
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31
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31
Lieferantenmanagement
23
Marketing management
23
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23
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23
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14
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56
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Burmann, Christoph
Homburg, Christian
Cheng, T. C. E.
207
Vrontis, Demetris
158
Choi, Tsan-Ming
151
Antony, Jiju
144
Gunasekaran, Angappa
141
Wright, Mike
131
Kraus, Sascha
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Svensson, Göran
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Sarkis, Joseph
120
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109
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105
Kumar, Vikas
103
Wagner, Stephan M.
103
Han, Heesup
100
Kumar, V.
97
Tarba, Shlomo Yedidia
95
Chen, Jing
93
Dolgui, Alexandre
92
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92
Smith, Alan D.
91
Brem, Alexander
90
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89
Bruhn, Manfred
88
Budhwar, Pawan S.
88
Thurasamy Ramayah
88
Chiappetta Jabbour, Charbel José
87
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84
Tang, Christopher S.
84
Van Wassenhove, Luk N.
84
Schiereck, Dirk
83
Luu Trong Tuan
82
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81
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80
Melewar, T. C.
80
Zhao, Xiande
80
Devadasan, S. R.
78
Weber, Jürgen
78
Glock, Christoph H.
77
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Journal of the Academy of Marketing Science
14
Journal of marketing
13
Die Betriebswirtschaft : DBW
9
Journal of business economics : JBE
9
Marketing : ZFP ; journal of research and management
8
The journal of brand management : an international journal
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Harvard-Business-Manager : das Wissen der Besten
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Journal of international marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Wissenschaft & Praxis
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
European journal of marketing : EJM
1
Gabler-Lehrbuch
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
Marketing theory
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Strategic management journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
109
Showing
1
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10
of
109
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date (oldest first)
1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
3
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
4
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
5
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
6
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
7
Externally directed and internally directed market launch
management
: The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
8
Addressing a product
management
's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
9
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
10
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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