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~person:"Burmann, Christoph"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Employer brand"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
Employer brand
HR marketing
13
Personalmarketing
13
Brand management
10
Markenführung
10
Markenimage
10
Employee retention
5
Mitarbeiterbindung
5
Arbeitsverhalten
4
Work behaviour
4
Bibliometrics
2
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Brand architecture
2
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2
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2
Internal brand management
2
Markenarchitektur
2
USA
2
United States
2
Affect
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Brand personality
1
Branding
1
Call centre
1
Callcenter
1
Confidence
1
Consumer behaviour
1
Consumer goods industry
1
Corporate reputation
1
Dienstleistungssektor
1
Distribution channel
1
Dual-process theory
1
Emotion
1
Employee
1
Employees
1
Employer branding Branding
1
Employer of choice
1
Firmenimage
1
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German
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Burmann, Christoph
Kenning, Peter
King, Ceridwyn
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Miles, Sandra Jeanquart
2
Rampl, Linn Viktoria
2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Wolf, Antje
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Aljafari, Abdullah M.
1
Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Awadh, Mohammed A. Al
1
Azam, Muhammad
1
Bader, Benjamin
1
Bagheri, Moslem
1
Bagozzi, Richard P.
1
Baum, Tom
1
Benraïss-Noailles, Laïla
1
Bhatt, Prachi
1
Binu Raj, Asha
1
Boden, Christiane
1
Boukis, Achilleas
1
Brast, Christoph
1
Brunner, Christian Boris
1
Burin, C.
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
European journal of marketing : EJM
1
International journal of hospitality management
1
Management of permanent change
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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1
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
3
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph
;
Piehler, Rico
;
Löwa, Antje
- In:
Management of permanent change
,
(pp. 217-240)
.
2015
Persistent link: https://www.econbiz.de/10010466350
Saved in:
6
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
Saved in:
7
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
8
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
9
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
Saved in:
10
Vertikale und horizontale Führung von Marken
Burmann, Christoph
;
Maloney, Philip
-
2004
Persistent link: https://www.econbiz.de/10002195845
Saved in:
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