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~person:"Burmann, Christoph"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Marketing
232
Markenführung
163
Brand management
162
Theory
134
Deutschland
129
Germany
126
Marketingmanagement
118
Marketing management
112
Consumer behaviour
100
Marktforschung
89
Markenimage
88
Market research
84
Beziehungsmarketing
78
Relationship marketing
78
Brand image
76
Markenpolitik
56
Marketing theory
52
Marketingtheorie
52
Brand
33
Markenartikel
32
Online-Marketing
31
Strategisches Management
29
India
28
Indien
28
Business-to-business marketing
26
Internet marketing
26
Unternehmen
24
Marketingforschung
23
Luxury goods
22
Luxusgüter
22
Social Web
21
Social web
21
Kommunikation
20
Physical distribution
20
Vertrieb
20
Electronic Commerce
19
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19
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Undetermined
47
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14
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Book / Working Paper
148
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96
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Article in journal
69
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30
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23
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21
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8
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3
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3
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2
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2
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2
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2
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2
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1
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1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Festschrift
1
Mehrbändiges Werk
1
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1
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Language
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German
159
English
85
Author
All
Burmann, Christoph
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
120
Homburg, Christian
116
Meffert, Heribert
97
Herrmann, Andreas
90
Huber, Frank
90
Kleinaltenkamp, Michael
88
Bauer, Hans H.
87
Han, Heesup
71
Ahlert, Dieter
68
Backhaus, Klaus
65
Kumar, V.
59
Lambertini, Luca
59
Albers, Sönke
58
Gierl, Heribert
53
Mattila, Anna S.
49
Peitz, Martin
49
Loureiro, Sandra Maria Correia
48
Swoboda, Bernhard
47
Verhoef, Peter C.
46
Diller, Hermann
44
Benkenstein, Martin
43
Phau, Ian
42
Esch, Franz-Rudolf
41
Grewal, Dhruv
41
Hruschka, Harald
41
Hollebeek, Linda D.
40
Krafft, Manfred
40
Franses, Philip Hans
39
Fritz, Wolfgang
39
Thisse, Jacques-François
39
Anderson, Simon P.
38
Bagozzi, Richard P.
38
Decker, Reinhold
37
Helm, Roland
37
Tomczak, Torsten
37
Bang, Nguyen
36
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Springer Fachmedien Wiesbaden
7
Duncker & Humblot
4
Gottfried Wilhelm Leibniz Universität Hannover
1
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Schriftenreihe Marketing, Management
19
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
13
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Innovatives Markenmanagement
5
Marketing : ZFP ; journal of research and management
5
Meffert-Marketing-Edition
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business research : JBR
4
Lehrbuch
4
Research
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
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ECONIS (ZBW)
244
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1
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244
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
4
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
5
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
7
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
8
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
9
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
10
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
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